{"id":566,"date":"2025-05-19T14:45:08","date_gmt":"2025-05-19T14:45:08","guid":{"rendered":"http:\/\/amazsahh.com\/?p=566"},"modified":"2025-07-17T13:14:34","modified_gmt":"2025-07-17T13:14:34","slug":"the-complete-real-estate-marketing-calendar-holiday-guide","status":"publish","type":"post","link":"http:\/\/amazsahh.com\/index.php\/2025\/05\/19\/the-complete-real-estate-marketing-calendar-holiday-guide\/","title":{"rendered":"The Complete Real Estate Marketing Calendar &amp; Holiday Guide"},"content":{"rendered":"<p>Hitting your annual goals starts with a clear, month-by-month marketing roadmap. That said, I created a real estate marketing calendar outlining one strategic theme each month and key holidays to highlight so you stay on track. Lean on these monthly themes to stay organized, keep your audience hooked, and let your brand shine.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"937\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The Close&#039;s real estate marketing calendar with a holiday guide and brand strategies for each month.\" class=\"wp-image-113569 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/TC_RealEstateMarketingCalendarHolidayGuide_MEL_rnd1-01.jpg\"><figcaption class=\"wp-element-caption\">Are you ready to upgrade your brand marketing game?<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"jan\">January: Amplify your email marketing<\/h2>\n<p>To kick off the year, focus on your email marketing. Email marketing is a highly cost-effective approach that yields the greatest return on your investment of time and resources. Before generating new leads, warm up the ones you already have in your <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">real estate customer relationship management (CRM)<\/a> system.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Audit your audience:<\/strong> Remove stale addresses from your CRM and segment contacts by last-interaction date so your first sends reach warm, engaged audiences.<\/li>\n<li><strong>Automate strategically:<\/strong> Set up new drip campaigns to optimize your marketing efforts. The first one can be called \u201cNew Year, New Home Goals.\u201d<\/li>\n<li><strong>Repurpose then multiply:<\/strong> Turn your drip campaigns into a short monthly newsletter, then slice the quotes and tips into 3-5 social media posts. One <a href=\"https:\/\/theclose.com\/real-estate-newsletter-ideas\/\">real estate newsletter idea<\/a>, three channels.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>January 1:<\/strong> New Year\u2019s Day \u2014 Send out a community events calendar to everyone on your list. Make it a downloadable PDF and send it out each month. Need more ideas? Check out <a href=\"https:\/\/theclose.com\/happy-new-year-real-estate-ideas\/\">our guide on New Year marketing ideas<\/a>.<\/li>\n<li><strong>January 13 (Second Monday):<\/strong> National Clean Off Your Desk Day \u2014 Tackle that clutter and share a quick before-and-after shot of your workspace on social media. Encourage clients to start fresh in 2025 by decluttering their homes, too!<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Email on internet cloud storage.\" class=\"wp-image-58254 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/1-1.jpg\"><figcaption class=\"wp-element-caption\">Send your first email newsletter of the year with a punchy subject line<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"feb\">February: Boost Facebook &amp; Instagram engagement<\/h2>\n<p>Now that you\u2019ve freshened up your CRM and your email engine is humming, it\u2019s time to branch out into social, specifically Facebook and Instagram, to meet prospects where they scroll.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Refresh your bio:<\/strong> Clean up your Instagram bio.<\/li>\n<li><strong>Update your cover photo:<\/strong> Choose a brand-new <a href=\"https:\/\/theclose.com\/real-estate-facebook-cover-photos\/\">Facebook cover photo<\/a>.<\/li>\n<li><strong>Define your content pillars:<\/strong> Choose three post themes (e.g., real estate tips, plus two personal topics), so followers receive expert advice and get a glimpse of the person behind the posts.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>February 14:<\/strong> Valentine\u2019s Day \u2014 Love is in the air, so lean into it with a weekend getaway giveaway! Get your followers on social media to participate along with your email list. You can keep it local with a resort dinner package. Read <a href=\"https:\/\/theclose.com\/real-estate-valentines-day\/\">our Valentine\u2019s Day marketing guide<\/a> for more ideas.<\/li>\n<li><strong>February 17:<\/strong> Random Acts of Kindness Day \u2014 Partner with a local coffee shop to hand out \u201cHome Sweet Home\u201d latte coupons. It\u2019s a small gesture that shows you care.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"760\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A hand holding a cell phone displaying social media icons.\" class=\"wp-image-85992 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/Social-Media-Cell-1200x760-1.png\"><figcaption class=\"wp-element-caption\">Stay consistent on Facebook &amp; Instagram for more engagement<\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-group shadow-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Want to make your life easier? <\/strong>Agent Crate is a library of social media posts, landing pages, and instant downloads that align perfectly with February\u2019s push to boost Facebook and Instagram engagement. With thousands of on-brand templates and a members-only dashboard, you\u2019ll never run out of fresh content ideas.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Get started with Agent Crate<\/a>\n  <\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"mar\">March: Kickstart your spring open-house campaigns<\/h2>\n<p>Spring is officially in the air, and open house season is heating up! Now is the time to invest in your marketing and branding around each event.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Farm your neighborhood:<\/strong> Launch a door-to-door campaign announcing your upcoming open houses and build buzz in your key ZIP codes.<\/li>\n<li><strong>Circle prospect for maximum leads:<\/strong> Call or drop \u201cjust listed\u201d flyers to past clients and high-potential leads.<\/li>\n<li><strong>Polish your presentation materials:<\/strong> Refine both your listing pitch and <a href=\"https:\/\/theclose.com\/how-to-do-a-comparative-market-analysis\/\">comparative market analysis<\/a> so you can address objections on the spot.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>March 8:<\/strong> International Women\u2019s Day \u2014 The best way to empower women in your community? Spotlight a women-led business or a female agent on your team with a mini-interview post.<\/li>\n<li><strong>March 10:<\/strong> Daylight Saving \u2014 How often do you get a chance to create a meme with \u201cIf I Could Turn Back Time\u201d by Cher? This is that time.<\/li>\n<li><strong>March 17:<\/strong> St. Patrick\u2019s Day \u2014 If you want something festive and fun, host a \u201cGet Lucky\u201d open house with green decor accents and shamrock-shaped cookies.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Open House signage.\" class=\"wp-image-58257 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/4.jpg\"><figcaption class=\"wp-element-caption\">Are you ready to host your spring open houses?<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"apr\">April: Supercharge your referral marketing<\/h2>\n<p>The busy season is ramping up, so now\u2019s the time to rev up your referral marketing engine. After all, referrals are often an agent\u2019s top lead source.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/theclose.com\/sphere-of-influence-real-estate\/\"><strong>Nurture your sphere of influence<\/strong><\/a><strong> authentically:<\/strong> Reach out with genuine check-ins instead of generic \u201creferral\u201d asks.<\/li>\n<li><strong>Collect and showcase social proof:<\/strong> Send a quick testimonial request after every closing, then highlight reviews on your social media.<\/li>\n<li><strong>Optimize your CRM data:<\/strong> Revisit your CRM to ensure you have the best emails possible to drive referrals and repeat business.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>All April:<\/strong> Fair Housing Month \u2014 Share your commitment to equitable housing or run a light quiz on your socials about fair housing.<\/li>\n<li><strong>Apr 1:<\/strong> April Fools\u2019 Day \u2014 Share some believable <a href=\"https:\/\/theclose.com\/home-selling-myths\/\">home-selling myths<\/a> and then set the record straight.<\/li>\n<li><strong>Apr 10:<\/strong> National Siblings Day \u2014 Post pictures of you and your siblings, preferably when you\u2019re all young. The more awkward your childhood photo is, the better.<\/li>\n<li><strong>Apr 22:<\/strong> Earth Day \u2014 Feature eco-friendly home upgrades (e.g., solar panels, rain gardens) with a quick video tour. Your green tips will surely resonate with eco-conscious homeowners.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Holding blue paper with referrals note.\" class=\"wp-image-58256 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/3-1.jpg\"><figcaption class=\"wp-element-caption\">Remember to send rewards to past clients for more referrals<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"may\">May: Reinforce your print marketing &amp; branding<\/h2>\n<p>May is all about broadening your print presence and keeping your <a href=\"https:\/\/theclose.com\/real-estate-branding\/\">real estate branding<\/a> top of mind.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Launch a <\/strong><a href=\"https:\/\/theclose.com\/real-estate-postcards\/\"><strong>real estate postcard<\/strong><\/a><strong> campaign:<\/strong> Send branded postcards announcing your recent sales or newly listed homes in your farm area.<\/li>\n<li><strong>Upgrade your <\/strong><a href=\"https:\/\/theclose.com\/real-estate-yard-signs\/\"><strong>real estate yard signs<\/strong><\/a><strong>:<\/strong> Ensure that yard signs, riders, and \u201csold\u201d boards all consistently display your current logo, colors, and messaging.<\/li>\n<li><strong>Audit your print collateral:<\/strong> Take stock of <a href=\"https:\/\/theclose.com\/real-estate-business-cards\/\">real estate business cards<\/a> and brochures. Refresh anything that no longer reflects your brand.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>All May:<\/strong> National Moving Month \u2014 Publish a \u201cMoving Week checklist\u201d infographic that your clients can screenshot, save, and share.<\/li>\n<li><strong>May 7:<\/strong> National Teacher Appreciation Day \u2014 How can you support your local teachers? If you contact your local schools, they will have some ideas!<\/li>\n<li><strong>May 11 (Second Sunday):<\/strong> Mother\u2019s Day \u2014 Share a favorite memory or photo of your mom in \u201cher\u201d space and invite clients to do the same.<\/li>\n<li><strong>May 26:<\/strong> Memorial Day \u2014 Offer a patriotic open-house barbecue or community picnic. It\u2019s a relaxed way to meet prospects and honor the holiday\u2019s spirit.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Brown notebook and coffee on wooden table.\" class=\"wp-image-58258 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/5.jpg\"><figcaption class=\"wp-element-caption\">Keep your brand top of mind offline by focusing on print marketing<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"jun\">June: Optimize CRM workflows and prospecting<\/h2>\n<p>Prune stale contacts, update your SMS lists, and weave genuine client testimonials into your drip campaigns for maximum impact. And, if your current CRM feels clunky or you\u2019ve barely used it this year, explore a platform you actually enjoy.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Share a mid-year market update:<\/strong> Send a snapshot of local trends to re-engage your database.<\/li>\n<li><strong>Call top prospects:<\/strong> Block out time to check in with high-value contacts personally.<\/li>\n<li><strong>Mail targeted letters:<\/strong> Drop handwritten or branded print letters to your hottest leads.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>All June:<\/strong> National Homeownership Month \u2014 Post some \u201cHomeowner Hacks\u201d on TikTok or Instagram Reels. This can include swapping out air filters, DIY landscaping, or any other improvement that enhances curb appeal.<\/li>\n<li><strong>June 7:<\/strong> National Donut Day \u2014 Grab a few dozen donuts and put together a sweet pop-by gift for your favorite clients, past clients, and even a few vendors. You\u2019ll be delivering smiles galore!<\/li>\n<li><strong>June 8:<\/strong> National Best Friends Day \u2014 Want a fun idea? Launch a \u201cRefer Your Bestie\u201d contest where past clients tag friends for a chance to win a gift card.<\/li>\n<li><strong>June 22 (Third Sunday):<\/strong> Father\u2019s Day \u2014 Share \u201cGarage Goals\u201d tips or dream-man-cave inspiration in a short blog post.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Customer relationship management.\" class=\"wp-image-58259 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/6.jpg\"><figcaption class=\"wp-element-caption\">Warm up cold leads by automating a re-engagement email<\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-group shadow-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Have you found the right CRM yet? <\/strong>Market Leader automates lead follow-up with text and email alerts so you never miss a hot prospect during your mid-year outreach push. Its intuitive dashboard and drip-campaign tools let you weave genuine client testimonials into every workflow.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Get started with Market Leader<\/a>\n  <\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"jul\">July: Maximize your video marketing impact<\/h2>\n<p>Here\u2019s an uncomfortable truth for many agents: Video marketing is now a critical part of social media and online marketing. Prospects want to get to know you before working with you, and they want to see you flex your marketing muscles online.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Create quick listing tours<\/strong>: Use your phone to film 30- to 60-second walkthroughs that highlight one key feature per clip.<\/li>\n<li><strong>Share daily Stories and Reels:<\/strong> Post behind-the-scenes footage of your office life and staging setups to keep your audience engaged in real-time.<\/li>\n<li><strong>Blend education with entertainment:<\/strong> Mix in market updates or \u201c3 Tips in 30 Seconds\u201d segments alongside fun, personality-driven content to build trust.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>July 4:<\/strong> Independence Day \u2014 Map out local Independence Day parades or block parties, then send a \u201cJuly 4 VIP\u201d email to your leads and clients.<\/li>\n<li><strong>July 18:<\/strong> Get to Know Your Customers Day \u2014 This day is perfect for sharing a client testimonial. Post a video of your clients gushing over how wonderful you are.<\/li>\n<li><strong>July 20:<\/strong> National Ice Cream Day \u2014 Host an ice-cream-truck-style open house with branded cups or cones.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A man filming himself.\" class=\"wp-image-58260 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/7.jpg\"><figcaption class=\"wp-element-caption\">Upload videos consistently to maximize your reach!<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"aug\">August: Strengthen networking and PR initiatives<\/h2>\n<p>It\u2019s the end of the summer, and now is the perfect time to focus on how to network and level up your reputation as an agent during the last few months of the year.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Join local groups:<\/strong> Attend mixers or neighborhood associations to forge genuine connections and uncover referral opportunities.<\/li>\n<li><strong>Host a community event:<\/strong> Organize a casual happy hour or charity drive at a local spot.<\/li>\n<li><strong>Leverage press mentions:<\/strong> Once you score a local media feature, add an \u201cAs Seen In\u201d badge to your website, email signature, and social posts to boost your credibility.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>August 9:<\/strong> National Book Lovers Day \u2014 Have you read a book you swear by that\u2019s changed your perspective and helped you grow? Share your book and briefly describe how it\u2019s impacted your life. You can create a social media post and share it with your email list.<\/li>\n<li><strong>August 15:<\/strong> National Relaxation Day \u2014 Help potential buyers see where they can unwind by showcasing your favorite \u201cchill zones\u201d in your current listings.<\/li>\n<li><strong>August 17:<\/strong> National Nonprofit Day \u2014 Partner with a local charity for a donation drive. You can have the drop-off bins at your office or an open house.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A lady in white smiling.\" class=\"wp-image-58261 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/8.jpg\"><figcaption class=\"wp-element-caption\">Network, network, network!<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"sep\">September: Dominate with website SEO strategies<\/h2>\n<p>Wanna learn how your website can be a 24\/7 lead machine? Nail your hyperlocal SEO so you appear when prospects search for \u201chomes for sale near me\u201d before they even consider making a call.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Run a site audit:<\/strong> Use a tool like SEMrush to spot broken links, missing meta tags, and slow pages.\u00a0<\/li>\n<li><strong>Optimize your Google Business profile:<\/strong> Keep your hours, photos, and Q&amp;A information up to date to stay visible in local map results.<\/li>\n<li><strong>Target neighborhood keywords:<\/strong> Research phrases like \u201cdowntown lofts\u201d or \u201csuburban starter homes\u201d and weave them into your posts.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>All September:<\/strong> National Preparedness Month \u2014 Create a \u201cHome Emergency Kit\u201d downloadable PDF and offer it in exchange for email sign-ups. It\u2019s practical, valuable, and grows your list.<\/li>\n<li><strong>September 1:<\/strong> Labor Day \u2014 Create a short \u201cday-in-the-life\u201d video showing how hard you work for clients.<\/li>\n<li><strong>September 22:<\/strong> Car-free Day \u2014 Create a fun video for social media of you as a real estate agent trying to do your job without using your car. Cue the laughter!<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"SEO scrabble letter blocks.\" class=\"wp-image-58262 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/9.jpg\"><figcaption class=\"wp-element-caption\">Optimize your page titles for SEO gains.<\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-group shadow-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>If you need help with your site, Agent Image builds SEO-friendly, IDX-powered websites that turn casual visitors into qualified leads, perfect for your September goal of dominating local search results. Each site is custom-designed to showcase neighborhoods, optimize property pages, and boost your Google ranking.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Get started with Agent Image<\/a>\n  <\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"oct\">October: Orchestrate seasonal marketing campaigns<\/h2>\n<p>Holidays and family gatherings are just around the corner! Plan your fall promotions now so you\u2019re not scrambling at the last minute.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Send autumn <\/strong><a href=\"https:\/\/theclose.com\/real-estate-door-hanger-ideas\/\"><strong>real estate door hangers<\/strong><\/a><strong> and postcards:<\/strong> Print simple, eye-catching pieces in warm fall tones with an open house invite.<\/li>\n<li><strong>Host festive neighborhood events:<\/strong> Throw a Halloween trunk-or-treat or a Thanksgiving pie-and-coffee get-together to bring families through your listings.<\/li>\n<li><strong>Spark conversation on social:<\/strong> Post a fall-themed poll or invite followers to share their pumpkin-decor photos, then showcase the best responses.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>All October:<\/strong> National Community Planning Month \u2014 Write a spotlight series on upcoming local developments (e.g., new parks, schools) and why they matter to buyers.<\/li>\n<li><strong>October 31:<\/strong> Halloween \u2014 Deliver branded candy to your farm with some fun, Halloween-themed door hangers.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Front door with halloween design.\" class=\"wp-image-58263 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/Marketing-Calendar.jpg\"><figcaption class=\"wp-element-caption\">Turn heads this month with custom branding materials<\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-group shadow-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>If you need help planning your real estate content calendar, Coffee &amp; Contracts delivers a complete marketing toolkit \u2014 printables, email series, and post templates. This way, you can plan October\u2019s seasonal promotions without struggling to find assets.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Get started with Coffee and Contracts<\/a>\n  <\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"nov\">November: Cultivate your holiday referral outreach<\/h2>\n<p>\u2019Tis the season to nurture relationships. Focus on thoughtful gestures that show you care about people first and business second.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Send personalized <\/strong><a href=\"https:\/\/theclose.com\/real-estate-thank-you-notes-templates\/\"><strong>real estate thank-you notes<\/strong><\/a><strong>:<\/strong> Handwrite a brief message recalling a highlight from each client\u2019s year.<\/li>\n<li><strong>Drop seasonal <\/strong><a href=\"https:\/\/theclose.com\/real-estate-pop-by-ideas\/\"><strong>pop-by gifts<\/strong><\/a><strong>:<\/strong> Deliver hot cocoa kits or festive treats with your branding and a warm holiday greeting.<\/li>\n<li><strong>Host a cozy client gathering:<\/strong> Invite top referrers to a small fireside mixer or virtual holiday toast to celebrate your community and make new connections.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>November 11:<\/strong> Veterans Day \u2014 Share VA loan tips and spotlight a veteran\u2019s success story as a homeowner.<\/li>\n<li><strong>November 27:<\/strong> Thanksgiving \u2014 Post a \u201cGrateful for Our Community\u201d video montage of clients and local business partners.<\/li>\n<li><strong>November 30:<\/strong> Small Business Saturday (Last Saturday of November) \u2014 This is the perfect time to do a business spotlight. Shoot videos, take photos, and get quotes from one of your favorite local businesses.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A lady writing on paper using red pen.\" class=\"wp-image-58264 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/11.jpg\"><figcaption class=\"wp-element-caption\">Personalize each note this holiday season<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"dec\">December: Review &amp; refine your year-end content strategy<\/h2>\n<p>Wrap up the year by auditing your content wins and planning fresh ideas. This positions you as the go-to local expert heading into 2026.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Audit your top content:<\/strong> Check which posts, emails, and <a href=\"https:\/\/theclose.com\/real-estate-videos\/\">real estate videos<\/a> generated the most engagement, then focus on those themes.<\/li>\n<li><strong>Plan your 2026 real estate social media calendar:<\/strong> Sketch out quarterly topics for the following year so you hit the ground running.<\/li>\n<li><strong>Mix post formats for maximum reach:<\/strong> Repurpose your year-end reports into short videos, infographics, or carousel posts to reach a wider audience across email, Instagram, and LinkedIn.<\/li>\n<\/ul>\n<ul class=\"icon-list gray-tb d-flex flex-col list-unstyled ps-0 ms-0\">\n<li class=\"icon-list-item mb-0 relative\">\n<p>\t\t<img decoding=\"async\" class=\"icon-image absolute lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/favorite-feature.webp\"><\/p>\n<p>\t\t<span class=\"list-item-text\"><br \/>\n\t\t\t<span class=\"font-weight-bold\"><br \/>\n\t\t\tHoliday highlights:<br \/>\n\t\t\t<\/span><\/p>\n<ul>\n<li><strong>December 4:<\/strong> National Cookie Day \u2014 Cookies make excellent pop-by gifts! Pair some fresh cookies from one of your favorite local bakeries with adorable gift bags and cards, and you\u2019ll look like an early Christmas elf!<\/li>\n<li><strong>December 14-22:<\/strong> Hanukkah \u2014 Offer a \u201cLight Up Your Home\u201d mini-blog on easy lighting d\u00e9cor. It\u2019s perfect for highlighting cozy living spaces.<\/li>\n<li><strong>December 25:<\/strong> Christmas \u2014 Invite followers to a \u201cHome for the Holidays\u201d photo contest and offer a small gift card prize. Read <a href=\"https:\/\/theclose.com\/christmas-real-estate\/\">our guide for more Christmas real estate marketing ideas<\/a>.<\/li>\n<li><strong>December 31:<\/strong> New Year\u2019s Eve \u2014 Send an email featuring end-of-year stats and a motivational note about fresh starts in 2026. You can include the number of deals you\u2019ve closed and open houses you\u2019ve hosted.<\/li>\n<\/ul>\n<p>\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Laptop with rocket graphics and content marketing ideas on screen.\" class=\"wp-image-58265 lazyload\" data-src=\"http:\/\/amazsahh.com\/wp-content\/uploads\/2025\/05\/12.jpg\"><figcaption class=\"wp-element-caption\">Wrap up the year and prepare new content strategies<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently asked questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-are-the-4-ps-of-marketing-in-real-estate\" class=\"my-40\">What are the 4 Ps of marketing in real estate?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-are-the-4-ps-of-marketing-in-real-estate-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>The 4 Ps of marketing translate to Product (your listings and services), Price (commission rates and home values), Place (your distribution channels), and Promotion (your advertising mix). These are all essential in creating a solid marketing strategy.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-should-be-on-a-marketing-calendar\" class=\"my-40\">What should be on a marketing calendar?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-should-be-on-a-marketing-calendar-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Your marketing calendar should outline monthly themes, highlight holiday spotlights for timely campaigns, specify content types, and include publish dates. This will make it easier to schedule, publish, and monitor your posts.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-i-create-a-content-calendar-for-real-estate\" class=\"my-40\">How do I create a content calendar for real estate?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"how-do-i-create-a-content-calendar-for-real-estate-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>First, define your goals and then brainstorm the type of content you want to create. Some examples are home tour videos, community spotlights, and agent interviews. Then, assign each piece a publish date and channel (TikTok, Instagram, or email). Do this consistently every month so you never run out of ideas to post.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\">Your take<\/h2>\n<p>I hope my real estate marketing schedule has helped you plan for the upcoming holidays and seasons!<\/p>\n<p>Got a brilliant idea to level up this action plan? How\u2019s your marketing strategy performing this season? Share your insights and wins in the comments \u2014 I\u2019d love to hear your thoughts and celebrate your success!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/real-estate-marketing-calendar-holiday-guide\/\">The Complete Real Estate Marketing Calendar &amp; Holiday Guide<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hitting your annual goals starts with a clear, month-by-month marketing roadmap. That said, I created a real estate marketing calendar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":2,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":582,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/posts\/566\/revisions\/582"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/media\/568"}],"wp:attachment":[{"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/amazsahh.com\/index.php\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}